Hey [Name],
welcome to Both/And.
I don't take it lightly that you gave me your attention. So let me be straight with you from the start.
I'm Max. I've spent the last 10 years working with entrepreneurs on one question: What drives the behavior of smart, driven and successful people and why do they still get in their way.
The answer is almost never what they think.
It's not discipline. It's not the right morning routine. It's not another protocol.
It's identity. And it's biology. And most of the time, it's both.
Both/And goes out every Tuesday. Every piece is built around one idea handed back to you in a way you can actually use.
You won't find hacks here. You'll find something way more useful: a different way of seeing yourself.
That's where we start.
Speak soon,
Max